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New school versus old school management: who is right?
Google’s Game Room in NYC If Internet has opened up many new opportunities and opened the way for Zuck-style leadership and Googlesque game rooms (see right), the competitive pressures for many senior...
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Interview with Nao Sato: Talking digital marketing for the Japanese market...
Minter Dialogue #82 This interview, recorded on November 22, 2013, is with the trilingual Nao Sato, President and CEO of Warp Japan, a digital agency based in Tokyo, Japan. I was introduced to Nao by...
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3 keys to reducing EMAIL HELL
Many — if not most — people complain about the overwhelming number of emails they receive. It might be called email hell. In today’s world of multi-channel communications, the issue has worsened...
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3 keys to effective copywriting – An error by Facebook and why copywriting is...
Effective copywriting is one of the most important skills in this googlized world, in which email remains one of the bastions of (digital) marketing. {Tweet this} Despite having written numerous...
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Are we all in a giant internet shaped crucible? Guest post by Manish Gajria
The power of A and B Any internet/ecommerce product manager worth his or her salt knows that the best way to learn about your customers is to ask them. However, operating in the equivalent of an...
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Digitail Fail: One easy thing retailers need to fix as we enhance retail with...
As brands and retailers continue to up their game in stores via digital tools and devices (aka digitail), one can still observe that they are playing catchup with their consumer. It’s easy to tell how...
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How to save time – The digital tip every marketer needs to know
Would you agree that it is rather difficult to stay up with everything that is going on in the digital world? Even for someone who has totally embraced digital as I have, there is a seemingly...
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Interview with Ludovic Dujardin, co-founder of Petit Bambou, the little...
Minter Dialogue Episode #124 — Petit Bambou This interview is with Ludovic Dujardin, a French serial entrepreneur, who has launched a number of vibrant Facebook fan pages, one of which hit 1 million...
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What’s Whichit? A promising new way to heighten engagement (MDE135) – Itw...
Minter Dialogue Episode #135 — This interview is with Jonathan Gan, founder and CEO of Whichit, a promising new way to heighten engagement. Based in London, Jonathan is a man on a mission. In this...
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How Russ Shaw promotes London as a tech hub at Tech London Advocates (MDE176)
Minter Dialogue Episode #176 This interview is with Russ Shaw, serial entrepreneur, angel investor and founder of the Tech London Advocates, which is a community of over 2,300 volunteers keen to...
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Are You Active Now? A Question To Haunt Us!
In a recent casual conversation with a teenager, I found out that the “Active Now” message emblazoned on top of Facebook Messenger is wreaking havoc. If your Facebook Messenger headline shows that you...
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Why Excellent Customer Service Includes Digital Services
I recently had the great pleasure to stay one night at the Park Hyatt Palace Hotel in Paris. It’s not very often that one stays in a hotel in your home town… and this was no ordinary night. The entire...
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Jamie Riddell – Analyzing Your Social Media Astutely with Birdsong (MDE211)
Minter Dialogue with Jamie Riddell This interview is with Jamie Riddell, with whom I caught up at the LikeMinds Event in Bristol. Jamie is co-founder of BirdSong Analytics, the world’s leading...
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How To Find People You Can Trust – People of Confidence
As we struggle to distinguish between fact and fiction online (e.g. fake news), we also need to establish and find our own way to determine if someone on the other end is a person of confidence. Who...
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How To Use Social Media For Event Marketing or How To Get People To An Event!
Having now produced around 50 events in four countries (US, Canada, France and England) to screen my new documentary film, The Last Ring Home, I took a step back to harvest some lessons learned in the...
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Is Progress Inevitable? The More Digital One Is, The Less Digital One Wants...
I’ve been known to start off conversations by saying: The more digital you become, the less digital you will want to be. #DigitalIQ Most Gen Y don’t agree with me; Gen Z typically frown at the thought;...
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